It was perhaps poignant and appropriate that with the onset of a new decade, we should decide to come to Birmingham with a few surprises up our sleeves at a time when the temptation might be to play it safe and stick with the tried and tested.
Certainly, looking around the vast halls of the NEC, there appeared to be certain reluctance for manufacturers to buck any trends, which after a challenging trading year is perhaps hardly surprising.
Yet times of austerity, historically spawn innovation and it felt wholly relevant to choose this exhibition platform for OBC to showcase for the first time, an exciting new product line-up to gauge reaction and response.
For those visitors who thought that any new direction was a response to the economic mood, we would beg to differ. Indeed, most of the new product categories have been under development for some considerable time and it is only recently that we arrived at the culmination of these development efforts with a range that we believe is worthy of the closest scrutiny.
For this debut the intention was never to fill order books but rather to suggest that there is more to The Original Bedstead Company than the traditional and contemporary bedstead ranges for which we are best known. Diversification sends out an intriguing message and we were by and large flattered by the feedback both from our established customers and from those people that we were meeting for the first time.